RETAIL & LEISURE
Get the data that makes sense
Collecting data from inside and outside your premises, we ensure you obtain accurate information on all aspects of your business to help improve efficiency and increase profit.
Mercury Systems can guide you through the many ways of determining the performance of your stores. Our Footfall Counting solutions collect and report on the number of visitors to your premises.
We employ the best and most innovative sensor technology on the market to ensure that our highly developed retail analytics software has at least 98% accuracy in its data collection. This way, it transforms the collected data into valuable insights for your business.
CUSTOMER JOURNEY
Get the data that makes sense
Gain valuable insights into a long list of KPIs that help you understand how sales correlate to data and make fact-based decisions accordingly. Discover sales and conversion rates to measure your store’s performance. By integrating our solution with your preferred POS system, you can view live sales conversion rates in each of your locations.
Exclude staff from visitor counts to ensure accuracy in all your data collection. By knowing the exact number of visitors, you can use historical data to identify when and where to allocate staff. This way, you can prevent lost sales opportunities and optimise your understaffed or overstaffed hours.
Count the total visitor numbers to identify peak times during your chosen time frame. Understanding peak hours, days, or months helps you plan for future events by ensuring you have allocated the needed number of resources.
Heatmaps – Hot & Cold Zones
Understand where your visitors are spending their time and detect dwell areas to help enhance your marketing strategies and optimise your store layout. Heatmaps provide a graphic overview of your visitors’ walking patterns by identifying hot and cold zones to help you understand which areas and spaces within your store are attracting the most visitors.
Gender Distribution
Capture the demographics of your incoming visitor traffic to gain valuable customer insight that helps you make strategic decisions surrounding product displays, advertising, and inventory. Our sensors are designed to differentiate between males and females for full store optimisation.
Queue Management
By tracking people’s journeys, including flow, dwell time, and dwell zones, you gain valuable data that helps you manage and calculate queue lengths. Our highly accurate sensor technology is implemented to monitor crowding patterns, enabling you to predict when and where queues tend to occur. This insight helps you enhance the overall customer experience by organising your staff to meet the occupancy levels.
Why Choose us?
Established in 1998, Mercury Systems have the expertise and ability to bring tailored solutions to customers across the nation.
We offer the widest range of products, source the most advanced technology and have exclusive distributor agreements with leading industry manufacturers. We work to ensure that the highly developed analytics software we provide, gives at least 98% accuracy in it’s data collection.
Email us today to arrange a no obligation survey of your requirements.
Need to talk solutions?
“Mercury Systems provides customers with actionable insights, which can add value to the operations of their store or premises. We look forward to offering our customers scalable solutions, which can enable customers to improve store and venue performance. For us, it’s about return of investment, with each tailored solution we provide. We make sure your work counts.”
Alan Phelan, Director, Mercury Systems